We’ve come a long way to enjoy content like Laaakhon Mein Ek and the Sacred Games from watching Soppy TV Soaps with our parents. But what caused this tremendous transition?
Repetitive Drama of TV soaps
A troubled housewife who gets used to waking up with a holier-than-thou attitude and gets disrespected by almost everyone in the family, and her husband especially. Is it familiar to you? That’s because it’s the story of any Daily TV Soap ever, and we’re bored, and we’re done with it! We grew up every day, and honestly, we’ve outgrown this melodrama. Netflix series Hindi shows offer something Soaps’ mainstream content does not provide.
This mature content could be in the form of a Social Relevance issue or a crime thriller or even a psychologically tricky issue. We are especially anxious about this content after being fed up with the same material that the famous Indian TV soaps have to offer.
No censorship for Web series
Can you ever think of a nude scene or cursing on your TV screen when you watch mainstream content? No, huh? That’s not the case on a streaming platform where there’s no Censorship board cutting and trimming the shows to fit any family household ‘morals’ and ‘ethics.’ The writers and directors have the full creative freedom to make and mold their TV shows on online platforms according to their vision and direction.
Less run time of web series
Social networking applications such as Instagram and Facebook have reduced the attention span of the young generation to that of a child. These apps allow us to watch the latest content at any time, and if we don’t like a particular substance, we can swipe and scroll for new content. Every second we want new and better material. Web TV shows and kuttymovies are just tapping into that and giving us a wide variety of shows. Most of the Web Series has a run time of fewer than 20 minutes per episode that solves a limited attention span problem.
Web series attract the youth
The new Online TV show scene would never have occurred if the internet providers did not research people’s consuming activity habits from the 16-35 age group. These providers noticed that a considerable chunk of these consumers’ data would go into watching TV shows such as Friends, Game of Thrones, and other Western shows. It, in effect, contributed to the reformation of the entire environment of Indian TV Shows. So we were equipped with different types of streaming channels such as Netflix and Amazon Prime with mature TV content broadcast on it.
While the drama of Indian TV Soaps still exists, and we see no clear sign of the decline in mainstream content, it is essential to note that households and families consume it daily, so it will continue to air.